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United Arab Emirates

Shukran (Landmark Group)

Landmark's Shukran explained for UAE shoppers: 1 Shukran = AED 0.05, how to earn at Centrepoint, Max, Home Centre and Babyshop, VAT rules and expiry.

In 30 seconds

Who it's for

Families who shop regularly at Landmark Group stores such as Centrepoint and Home Centre, in store or online, and who'll use the app's virtual card.

Who it isn't for

People who rarely shop at Landmark Group brands, or who'd want to use their points in another country.

Our verdict

Shukran is free for life and easy to use once your online accounts are linked. Shop logged in, keep the virtual card handy in store, and spend points within 24 months, because expired Shukrans can't be put back.

Key facts

  • You spend Shukrans from a minimum of 20 at a time, which is worth AED 1. There's no maximum.Sources: S1, S2
  • Shukrans are valid for 24 months after they're credited, and expired Shukrans can't be put back.Sources: S1, S2
  • You earn on the amount before VAT, but you spend against prices that include VAT.Sources: S1
  • You can only earn and spend in the country where your membership was issued.Sources: S1, S2

Summary

  • Value per Shukran:
    AED 0.05 (20 Shukrans = AED 1)
    Expiry:
    24 months
    Last checked:
    1 November 2026
  • Landmark Group's free programme for Centrepoint, Max, Home Centre, Babyshop and other Landmark brands, in store and online.
  • Free to join, with no minimum spend.
  • Spend: like cash at participating brands, from 20 Shukrans (AED 1).
  • Our verdict: worth joining if you shop at Landmark brands. Your Shukrans earned in the UAE can only be used in the UAE.

Insider tips

  1. Link your online account within 5 days. Bought online before linking Shukran? You can still earn if you link your store account and your Shukran account within 5 days of the purchase. The points then arrive automatically.Sources: S1, S2
  2. Use the virtual card in store. If you joined online, you don't need a physical card. Activate the virtual card in the Shukran app to earn and spend in store, and add it to Apple Wallet if that's easier at the till.Sources: S1, S3
  3. Shop logged in rather than as a guest. If you return an order you paid for with Shukrans, logged-in shoppers get the value back as My Credit, which works across the group's brands online. Guest shoppers get a Return Voucher that only works for that one brand.Sources: S1
  4. Check what you'll earn before you buy. The app's calculator shows how many Shukrans you can earn or spend at each brand, both on sale and full price.Sources: S3
  5. Don't pay with vouchers if you want points. Promotional and Return Vouchers don't earn Shukrans. If you pay partly with a voucher, you only earn on the rest.Sources: S1, S2
  6. Watch for birthday bonus points. Members get birthday bonus points as well as member offers, events and sale previews, so make sure your date of birth is right on your account.Sources: S1, S2
  7. Ask for a physical card if you need one. No smartphone? Call 800-SHUKRAN (800-7485726) or email info@shukranrewards.com to ask for a physical card.Sources: S1, S2

Common mistakes

  1. Counting on a card that's still active. Your Shukran card stays active even if you don't use it, but each Shukran is only valid for 24 months and can't be re-credited once it expires.Sources: S1
  2. Trying to use UAE points abroad. Shukrans can only be earned and spent in the country where your card was issued.Sources: S1, S2
  3. Using Shukrans for delivery charges. Shukrans can't pay for shipping or cash on delivery charges.Sources: S1, S2
  4. Cancelling an order and expecting to keep the points. If you cancel an order, the Shukrans you spent are refunded, but the Shukrans you earned on it are taken back.Sources: S1
  5. Planning to give Shukrans to someone else. Shukrans can't be transferred.Sources: S1
  6. Returning card-paid items without expecting a deduction. If you return something you paid for by card, the Shukrans you earned on it are taken off your account. On cash on delivery orders you keep the Shukrans but get a Return Voucher, which doesn't earn.Sources: S1, S2

How to earn faster

  1. Link every Landmark store account you use. Earning online only works once your Shukran account is linked to the store's account, so link each site you shop on.Sources: S1, S2
  2. Use the app's personalised offers and coupons. The Shukran app shows personalised coupons and offers on its home screen, plus offers near where you are.Sources: S3

Best time to earn or redeem

Earning

  1. When your accounts are linked. Online purchases only earn once you've linked your accounts, or if you link them within 5 days.Sources: S1
  2. Any time, including sales. The app calculator shows what you'll earn on sale and full-price items, so check before you buy.Sources: S3

Redeeming

  1. Get a reminder before Shukrans expire. Shukrans last 24 months from when they're credited. Check your balance in the app, at shukranrewards.com or by calling 800-SHUKRAN, and spend the oldest ones first.Sources: S1
  2. Once you have at least 20. You can spend Shukrans as soon as they're credited, from 20 Shukrans (AED 1) upwards.Sources: S1, S2

How VAT affects your Shukrans

  1. You earn on the price before VAT.
  2. You spend against the price including VAT.
  3. 20 Shukrans are worth AED 1, so each Shukran is worth AED 0.05 (our sum).

Example with made-up numbers

  • You have 2,000 Shukrans: 2,000 梅 20 = AED 100 off.
  • That AED 100 comes off a price that already includes VAT.
Sources: S1

Is it right for you?

Answer honestly, thinking about the next year.

  1. Do you shop at Centrepoint, Home Centre or other Landmark Group stores a few times a year?

    Yes is a good sign: Shukrans are earned and spent across Landmark Group stores.

    Sources: S1

  2. Will you shop online while logged in?

    Yes is a good sign: Online earning needs linked accounts.

    Sources: S1

  3. Will you spend your Shukrans within 24 months?

    Yes is a good sign: They expire after 24 months and can't be put back.

    Sources: S1

  4. Do you mostly shop with these brands in another country?

    Yes is a warning sign: Shukrans only work in the country where your membership was issued.

    Sources: S1

  5. Do you often pay with vouchers?

    Yes is a warning sign: Voucher payments don't earn Shukrans.

    Sources: S1

Mostly good signs

Shukran is worth having. Link your accounts, use the virtual card in store, and spend Shukrans well before 24 months.

Mostly warning signs

It's free, so keep it for the odd purchase, but don't expect much from it.

Value, with the sums

  • Burn: 20 Shukrans = AED 1, so 1 Shukran = AED 0.05.
  • 1,000 Shukrans = 1,000 脳 AED 0.05 = AED 50.
  • VAT: Shukrans are earned on the price before VAT, and spent against the price including VAT.

How to earn

  • Show your Shukran ID (in the Shukran app) when you pay at participating Landmark brands.
  • Online, sign in and link your Shukran membership before you check out. If you signed up for Shukran on CentrepointStores.com, your accounts are linked automatically.
  • If you return an item bought by card, the Shukrans you earned on it are taken back.

How to spend

  • Pay with Shukrans at participating brands in the country where your membership was issued, from 20 Shukrans.
  • If you don't use a smartphone, you can request a physical card on 800-SHUKRAN (800-748 5726).

Conversions

  • Smiles Rewards Exchange lists Shukran as a linked programme. Check the Smiles app for the current ratio.
  • Shukrans earned in one country can't be used in another.

Get an email when Shukran changes

We check Shukran's official pages and email you if anything on this page changes.

For example:

  • Points value and minimum spend
  • Expiry rules
  • Returns and VAT rules
  • Which brands and countries are included
This scheme

Untick it if you do not want alerts for it. Choose other schemes.

Scheme

FAQ

How much is 1 Shukran worth? AED 0.05. 20 Shukrans = AED 1.

How much are 1,000 Shukrans worth? AED 50.

Does Shukran cost anything? No. Membership is free for life with no minimum spend.

Can I use UAE Shukrans in Saudi Arabia or Kuwait? No. Shukrans can only be earned and spent in the country where your membership was issued.

Does it cost anything to join?

No. Shukran membership is free for life, with no annual fee and no minimum spend.

Sources: S1, S2

Can I transfer my Shukrans?

No, Shukrans can't be transferred.

Sources: S1

How do I check my balance?

In the Shukran tab of your store account, on the Shukran slider at checkout, at shukranrewards.com, or by calling 800-SHUKRAN (800-7485726).

Sources: S1, S2

How do I cancel my membership?

Call 800-SHUKRAN (800-748 5726) or email info@shukranrewards.com.

Sources: S1

Sources

All official, all checked 1 November 2026.

Current offers

No official offer with a published end date is running right now. Standard rate: 20 Shukrans = AED 1, so 1 Shukran = AED 0.05. (helpae.centrepointstores.com).

Last checked . Offers come only from official scheme or issuer pages and disappear when they end.

All UAE programme verdicts