United Arab Emirates
The best loyalty programmes in the UAE, reviewed and valued
Which UAE loyalty programmes are worth joining? Honest verdicts on 20+ schemes, AED value per point from official rates, stacking tips and GCC airlines.
Summary
- Best all-rounder for most households: SHARE (Majid Al Futtaim), if you shop at Carrefour or MAF malls. 10 points = AED 1.
- Best for flyers from Dubai: Emirates Skywards, with Skywards Everyday for day-to-day spending.
- Best for flyers from Abu Dhabi: Etihad Guest. It has the widest list of UAE programmes that convert into it.
- Highest effortless return: Tickit (Dubai Holding). It's card-linked, points are worth AED 1 each, and you earn 0.5–5% at partners.
- Best fashion and beauty earn: Aura (Alshaya). That's 2% back at entry tier, rising to 4%.
- Paid memberships (The ENTERTAINER, Careem Plus) are only worth it if you'll use them often. Do the sums first.
- Every value below comes from the scheme's own published rates, checked on 1 November 2026.
Best ways to maximise UAE loyalty programmes right now
Current official offers
- Emirates Skywards, double Miles on hotel stays and car rentals with participating partners. Book between 29 October and 30 November 2026; stays and rentals must be completed by 31 January 2027. Source: Emirates media centre, 29 October 2026.
- Emirates Skywards Miles Mall, 2,000 bonus Miles on your first purchase over USD 50 (or the equivalent in local currency). Runs until 31 March 2027. Source: Emirates, Skywards Miles Mall page.
- Etihad Guest, tier thresholds reduced by 25% for members who held a tier on 17 March 2026. Runs until 31 March 2027. Source: Etihad Guest tiers page.
- Etihad Guest, double Miles on eligible JetBlue flights. Travel by 30 November 2026. Source: Etihad Guest programme offers.
- SHARE, Shukran, Tickit, Aura, Blue: no official offer running right now with a published end date.
Evergreen tips
- Join the free schemes for places you already use. Earning costs you nothing extra. Joining schemes for shops you rarely visit just adds apps.
- Prefer schemes with a fixed AED value. SHARE, Shukran, Aura, Tickit, U By Emaar and Emirates NBD Plus all publish one, so you always know what you've got.
- Watch expiry. SHARE points last 24 months, Aura 12 months, Darna 18 months, and Etihad Guest Miles 18 months unless you fly.
How we value points
We only give an AED value when the scheme itself publishes both how many points you earn and what a point is worth when you spend it. We show the sum, link the official page, and date it. Where a scheme doesn't publish both, we say so rather than guess.
The table
SHARE- What it's for:
- Carrefour, VOX, Ski Dubai, MAF malls
- Value per point:
- AED 0.10 (10 = AED 1)
- Effective return (our sum):
- 0.25% in malls: 2.5 pts per AED 100 × AED 0.10 = AED 0.25 per AED 100. MAF brands add 2.5–150 pts per AED 100.
- Points expire:
- 24 months
- Verdict:
- Join if you use MAF
Tickit- What it's for:
- City Walk, La Mer, Bluewaters, Jumeirah restaurants and more
- Value per point:
- AED 1 (1 = AED 1)
- Effective return (our sum):
- 0.5–5%, set per outlet
- Points expire:
- 31 Dec of the following year
- Verdict:
- Join, no effort
Aura
- What it's for:
- Alshaya brands (e.g. H&M, Bath & Body Works)
- Value per point:
- AED 0.02 (50 = AED 1)
- Effective return (our sum):
- 2% / 3% / 4%: 1, 1.5 or 2 pts per AED by tier × AED 0.02
- Points expire:
- 12 months
- Verdict:
- Join if you shop Alshaya
U By Emaar
- What it's for:
- Address, Vida, Rove, Emaar attractions
- Value per point:
- AED 0.10 (10 = AED 1)
- Effective return (our sum):
- 5% at hotels, dining, spas and attractions: 1 pt per AED 2 = 0.5 pt per AED × AED 0.10. 0.5% at participating malls: 5 pts per AED 100 × AED 0.10.
- Points expire:
- 24 months
- Verdict:
- Join if you dine or stay at Emaar
- What it's for:
- IKEA, M&S, ACE, Toys"R"Us, Watsons
- Value per point:
- Cashback in AED
- Effective return (our sum):
- 1% cashback
- Points expire:
- 12 months
- Verdict:
- Join
Shukran
- What it's for:
- Centrepoint, Max, Home Centre, Babyshop
- Value per point:
- AED 0.05 (20 = AED 1)
- Effective return (our sum):
- Earn rate varies by brand, so no single figure
- Points expire:
- 24 months
- Verdict:
- Join if you shop Landmark
- What it's for:
- Emirates and flydubai
- Value per point:
- No fixed value
- Effective return (our sum):
- Skywards Everyday: 1 Mile per AED 3 (1 per AED 5 at grocery and pharmacy)
- Points expire:
- 3 years
- Verdict:
- Join if you fly from DXB
Etihad Guest- What it's for:
- Etihad
- Value per point:
- No fixed value
- Effective return (our sum):
- Varies by partner
- Points expire:
- 18 months (extendable by flying)
- Verdict:
- Join if you fly from AUH
Emirates NBD Plus (bank programme)- What it's for:
- ENBD cardholders
- Value per point:
- AED 1 on most uses; AED 0.75 as cashback
- Effective return (our sum):
- Earn depends on the card
- Points expire:
- While card active
- Verdict:
- Know your options, see conversions · all UAE conversions
ADCB TouchPoints (bank programme)
- What it's for:
- ADCB customers
- Value per point:
- AED 0.004 (bills: 2,500 = AED 10) to AED 0.006 (TouchPoints Max partners: 8,333 = AED 50)
- Effective return (our sum):
- Earn depends on product
- Points expire:
- —
- Verdict:
- Know your options, see conversions · all UAE conversions
Smiles (e&)- What it's for:
- e& customers, food, groceries
- Value per point:
- Not published as a fixed rate
- Effective return (our sum):
- —
- Points expire:
- —
- Verdict:
- Useful for e& users; converts to Etihad Guest
Darna (Aldar)
- What it's for:
- Yas Mall, Aldar communities and schools
- Value per point:
- Varies by redemption (shown in app)
- Effective return (our sum):
- Earn: 20/30/40 pts per AED 100 (retail, by tier)
- Points expire:
- 18 months
- Verdict:
- Join if you live or shop in Aldar places
ADNOC Rewards- What it's for:
- ADNOC stations, Oasis stores
- Value per point:
- AED 0.001 (per ADNOC's terms)
- Effective return (our sum):
- —
- Points expire:
- 2 years
- Verdict:
- Pick one fuel network
- What it's for:
- ENOC stations, ZOOM
- Value per point:
- Not published on the YES pages checked
- Effective return (our sum):
- 1 pt per litre; ZOOM 2 pts per AED
- Points expire:
- —
- Verdict:
- Pick one fuel network
Amber (Al Tayer)
- What it's for:
- Bloomingdale's, Harvey Nichols, Ounass
- Value per point:
- Not published
- Effective return (our sum):
- —
- Points expire:
- —
- Verdict:
- Join if you shop luxury
- What it's for:
- Metro, tram, bus
- Value per point:
- Not published
- Effective return (our sum):
- —
- Points expire:
- —
- Verdict:
- Join if you commute
Jumeirah One
- What it's for:
- Jumeirah hotels and restaurants
- Value per point:
- Not published on pages checked
- Effective return (our sum):
- —
- Points expire:
- —
- Verdict:
- Join if you stay or dine at Jumeirah
GEMS Rewards
- What it's for:
- GEMS school families
- Value per point:
- Not published
- Effective return (our sum):
- —
- Points expire:
- —
- Verdict:
- Join if your child is at GEMS
Esaad / Fazaa
- What it's for:
- Discount cards for eligible members
- Value per point:
- Discounts, not points
- Effective return (our sum):
- —
- Points expire:
- —
- Verdict:
- Check eligibility. Free if you qualify
- What it's for:
- Buy One Get One Free
- Value per point:
- Paid: AED 650–920
- Effective return (our sum):
- Depends entirely on use
- Points expire:
- Set validity date
- Verdict:
- Only if you'll use it often
Careem Plus
- What it's for:
- Rides, food delivery, DineOut
- Value per point:
- Paid monthly
- Effective return (our sum):
- Depends on use
- Points expire:
- —
- Verdict:
- Only for heavy Careem users
Verdicts, scheme by scheme
SHARE (Majid Al Futtaim)
- Join if Carrefour is your supermarket or you regularly use City Centre malls, Mall of the Emirates, VOX or Ski Dubai.
- Skip if you rarely go near MAF.
- Watch out: the mall-wide base rate is low (0.25%). The real value comes from MAF brands and in-app offers. You can't submit Carrefour or VOX receipts; scan your SHARE ID at the till instead.
- Suits: families doing a weekly Carrefour shop.
- Full SHARE guide
Tickit (Dubai Holding)
- Join if you spend at Dubai Holding destinations such as City Walk, La Mer or Bluewaters.
- Why: each point is worth AED 1, and there's nothing to scan at the till.
- Watch out: you need AED 50 of points before you can redeem. Points expire on 31 December of the year after you earn them.
- Suits: anyone who eats out or does attractions in Dubai.
Aura (Alshaya)
- Join if you shop at Alshaya brands. 2% back at entry tier is among the highest fixed returns we found.
- Watch out: points last only 12 months, and Starbucks is redeem-only.
- Suits: fashion and beauty shoppers.
U By Emaar
- Join if you eat, stay or play at Address, Vida, Rove or Emaar attractions. 5% back there is strong.
- Watch out: in malls it's 0.5%, and you have to scan receipts. The Dubai Mall is excluded.
- Suits: Downtown and Dubai Marina residents, brunch-goers.
Blue (Al-Futtaim)
- Join for 1% cashback at IKEA, M&S, ACE and other Al-Futtaim brands. du customers also earn Blue Points on du payments.
- Watch out: cashback expires after 12 months.
Shukran (Landmark)
- Join if you shop at Centrepoint, Max, Home Centre or Babyshop. Each Shukran is worth AED 0.05.
- Watch out: you must spend at least 20 Shukrans at a time. Earning is on the pre-VAT amount.
Emirates Skywards
- Join if you fly Emirates or flydubai from DXB. That's most Dubai residents.
- Day-to-day: Skywards Everyday earns 1 Mile per AED 3 at UAE partners.
- Watch out: Miles have no fixed value, so compare a reward's total cost (including taxes and charges) with the cash fare.
Etihad Guest
- Join if you fly Etihad from Abu Dhabi, or hold points in Smiles, ADNOC Rewards, AirRewards or a UAE bank programme that converts in.
- Watch out: Miles expire after 18 months unless you're Platinum or Emerald, or you fly to extend them.
- Full Etihad Guest guide
Bank programmes (Emirates NBD Plus, ADCB TouchPoints, FAB Rewards, Mashreq Vantage, DIB Wala'a)
- We explain these as programmes only. We don't rank cards.
- The key question is whether to spend points as cash or convert them to airline miles. Our conversion guide shows the official ratios and the AED you give up. See also all UAE conversions.
- Note: Standard Chartered stopped airline and hotel transfers on 1 April 2026.
The ENTERTAINER
- Only worth it if you'll use enough Buy One Get One Free offers to cover the price. The UAE 2027 membership is AED 650.
- Is The ENTERTAINER worth it?
Fuel: ADNOC Rewards vs ENOC YES
- Pick the network you pass most and stick to it. Points don't move between the two.
- ADNOC Rewards also converts to Etihad Guest at 110 points per Mile.
Esaad and Fazaa
- Free if you're eligible. Esaad is for eligible Dubai government and partner employees. Fazaa is running a 2026 initiative giving free membership to resident families with a child.
Who each scheme suits
Do a weekly Carrefour shop
- Start with:
- SHARE · see best supermarket programme
Eat out and do attractions in Dubai
- Start with:
- Tickit, U By Emaar, then consider The ENTERTAINER
Fly from Dubai
- Start with:
- Emirates Skywards + Skywards Everyday
Fly from Abu Dhabi
- Start with:
- Etihad Guest, plus Darna if you shop at Yas Mall
Shop for fashion and beauty
- Start with:
- Aura, Shukran, Amber (luxury)
Furnish a home
- Start with:
- Blue (IKEA, ACE), Shukran (Home Centre)
Drive daily
- Start with:
- ADNOC Rewards or ENOC YES, not both · compare
Commute by Metro
- Start with:
- nol Plus · students see student savings
Have children at a GEMS school
- Start with:
- GEMS Rewards
Not sure? Take our Which UAE loyalty programmes are worth it? quiz.
Stacking tips (earning twice on the same spend)
- ID scan plus linked card. SHARE uses an ID scan or login; Tickit uses your linked card. Where an outlet takes part in both, you can scan SHARE and pay with your Tickit-linked card. Check the outlet in both apps first.
- Programme points plus bank points. Paying at a scheme partner with any card that earns bank points means you collect both: the store scheme (e.g. Shukran or Aura) and your bank's programme.
- Shopping portals. Starting online shopping from Skywards Miles Mall earns Miles on top of the retailer's own scheme, where both apply.
- Don't double-convert. Turning bank points into Miles and then cashing Miles out usually gives you less AED than spending the bank points directly. See the conversion guide · all UAE conversions.
GCC airlines in brief
Emirates, flydubai
- Programme:
- Good to know:
- One programme for both airlines
Etihad
- Programme:
- Etihad Guest
- Good to know:
- Widest UAE transfer-in list
Air Arabia
- Programme:
AirRewards- Good to know:
- Converts to Etihad Guest (2 AirRewards = 1 Mile)
Qatar Airways
- Programme:
- Privilege Club (Avios)
- Good to know:
- Emirates NBD Plus converts in (1 = 14 Avios)
Oman Air
- Programme:
- Good to know:
- oneworld member
Saudia, flyadeal
- Good to know:
- flyadeal flights earn AlFursan
Gulf Air
- Programme:
Falconflyer- Good to know:
- —
Kuwait Airways
- Programme:
- Oasis Club
- Good to know:
- —
flynas
- Programme:
nasmiles- Good to know:
- —
Riyadh Air
- Programme:
- Sfeer
- Good to know:
- Launched October 2025
Jazeera Airways, SalamAir
- Programme:
Jazeera Savers / 
- Good to know:
- Paid discount club / flight subscription instead
FAQ
Which is the best loyalty programme in the UAE? It depends where you spend. For most households, SHARE (if you use Carrefour), Tickit (no effort) and the airline programme for your home airport cover the most value.
How much is 1 SHARE point worth? AED 0.10. Ten points = AED 1, according to SHARE.
How much is 1 Shukran worth? AED 0.05. Twenty Shukrans = AED 1.
Can I convert Smiles points to Skywards Miles? We found no official route. Smiles points convert to Etihad Guest at 8 Smiles points per Mile, through Rewards Exchange in the Smiles app.
Which payments does Tickit count? Visa and Mastercard cards issued in the UAE. Cards issued outside the UAE are not counted.
Are loyalty apps worth it if I shop rarely? The free ones cost nothing, but points expire (some after 12 months). Join only the schemes for places you visit regularly.
Which UAE points expire fastest? Of those checked: Aura and Blue cashback at 12 months, then Etihad Guest Miles and Darna at 18 months.
Related
- How much are UAE points worth?
- When do UAE points expire?
- UAE points conversions
- The ENTERTAINER vs Smiles vs deal apps
- GCC airline loyalty programmes compared
- Skywards vs Qatar Privilege Club
- How to use Avios from Dubai
- Is The ENTERTAINER worth it?
Sources (official, checked 1 November 2026)
- SHARE FAQ: https://www.sharerewards.com/en/support
- SHARE terms (redemption rate 10 points = AED 1): https://uae.voxcinemas.com/maf-share-terms
- Tickit: https://www.gettickit.com/app-brands/benefit · https://www.gettickit.com/faq
- Aura terms and FAQ: https://www.aura-mena.com/en/terms-conditions · https://www.aura-mena.com/en/faqs
- U By Emaar FAQ: https://www.ubyemaar.com/en-ae/faq/
- Blue Rewards FAQ: https://www.mybluerewards.com/rewards/faqs · du Blue Rewards: https://www.du.ae/blue-rewards
- Shukran (Centrepoint help centre): https://helpae.centrepointstores.com/en/support/solutions/folders/44001185905
- Emirates Skywards: https://www.emirates.com/ae/english/skywards/
- Skywards Everyday: https://www.emirates.com/english/skywards/partners/skywards-everyday/
- Skywards Miles Mall: https://www.emirates.com/ae/english/skywards/partners/skywards-miles-mall/
- Emirates media centre, winter hotel and car offers (29 Oct 2026): https://www.emirates.com/media-centre/emirates-skywards-rewards-members-with-bonus-miles-on-hotels-holiday-packages-and-car-rentals-this-winter/
- Etihad Guest FAQ (expiry): https://www.etihad.com/en/help/faq/etihad-guest
- Etihad Guest tiers: https://www.etihad.com/en-us/etihadguest/tiers-and-benefits
- Etihad Guest programme offers: https://www.etihad.com/en-us/etihadguest/programme-offers
- Etihad Guest points transfer: https://www.etihad.com/en-af/etihadguest/earn-miles/transfer-your-points
- Emirates NBD Plus Points: https://www.emiratesnbd.com/en/help-and-support/redeeming-plus-points
- ADCB TouchPoints: https://www.adcb.com/en/personal/promotions/tp-updates · https://www.adcb.com/en/personal/general/tp-redemption-rates
- Standard Chartered transfer update: https://www.sc.com/ae/transfer-rewards/
- Darna FAQ: https://www.darnarewards.com/faq
- ADNOC Rewards: https://www.adnocdistribution.ae/en/rewards · terms: https://www.adnocdistribution.ae/en/terms-and-conditions
- ENOC YES: https://yesrewards.ae/earn-and-redeem
- Amber: https://www.altayer.com/amber
- Nol Plus: https://nolplus.ae/LoyaltyWeb/home
- GEMS Rewards: https://www.gemsrewards.com/about
- Esaad: https://esaad.dubaipolice.gov.ae/
- Fazaa 2026 family initiative: https://www.fazaa.ae/services/view/fazaa-family-year-initiative-2026
- The ENTERTAINER memberships: https://support.theentertainerme.com/en/support/solutions/articles/157000368278
- Careem Plus: https://www.careem.com/en-AE/cplus/
- Smiles Rewards Exchange: https://smiles.ae/en/rewards-exchange.html
- Oman Air and oneworld: https://www.omanair.com/en/oneworld
- Riyadh Air Sfeer: https://www.riyadhair.com/en/media-hub/riyadh-air-announces-london-flights
- flyadeal and AlFursan: https://www.flyadeal.com/flights/en-ae/alfursan-offer-en
- Jazeera Savers: https://www.jazeeraairways.com/en/add-ons/services/jazeera-savers
- SalamAir mOVemore: https://movemore.salamair.com/ov/subscriptions/plans