The ENTERTAINER vs Smiles vs other UAE deal apps

Summary

• Free first: Blue Rewards has over 2,500 2-for-1 offers at no cost, and GEMS Rewards has discounts and Buy One Get One Free offers for GEMS families.
• Smiles Unlimited costs AED 29 a month (AED 348 a year), with a 14-day free trial for first-timers and unlimited Buy 1 Get 1 voucher downloads.
• The ENTERTAINER UAE 2027 costs AED 650 for a membership that runs to its validity date.
• Aura Pass is AED 199 (30% off) until 31 December 2026, for Alshaya brands.

Best ways to maximise

Current official offers

• Aura Pass at AED 199, 30% off, until 31 December 2026.
• Smiles Unlimited 14-day free trial for first-time subscribers (ongoing, no end date published).

Evergreen tips

• Try the free options for a month before paying for anything.
• Count only what you'd have bought anyway.

Compared

• The ENTERTAINER UAE 2027

  Price:

  AED 650 (Double AED 775; GCC from AED 795)

  Type:

  Membership to a validity date

  Best for:

  Frequent diners and days out

• Smiles Unlimited

  Price:

  AED 29 a month (AED 348 a year)

  Type:

  Monthly, auto-renews

  Best for:

  Food and grocery delivery users

• AUAura Pass

  Price:

  AED 199 until 31 December 2026

  Type:

  Paid add-on to Aura

  Best for:

  Alshaya brand shoppers

• Blue Rewards 2-for-1 offers

  Price:

  Free

  Type:

  Part of the free app

  Best for:

  Everyone

• GRGEMS Rewards

  Price:

  Free (GEMS Rewards Plus is paid)

  Type:

  GEMS families

  Best for:

  GEMS parents and staff

	Price	Type	Best for
The ENTERTAINER UAE 2027	AED 650 (Double AED 775; GCC from AED 795)	Membership to a validity date	Frequent diners and days out
Smiles Unlimited	AED 29 a month (AED 348 a year)	Monthly, auto-renews	Food and grocery delivery users
AUAura Pass	AED 199 until 31 December 2026	Paid add-on to Aura	Alshaya brand shoppers
Blue Rewards 2-for-1 offers	Free	Part of the free app	Everyone
GRGEMS Rewards	Free (GEMS Rewards Plus is paid)	GEMS families	GEMS parents and staff

The sums

• Smiles Unlimited over a year: AED 29 × 12 = AED 348, which is AED 302 less than ENTERTAINER UAE (AED 650 − AED 348).
• ENTERTAINER break-even: AED 650 ÷ your typical saving per use. At AED 50 a time, that's 13 uses.
• Aura Pass break-even: see our AUAura guide.

FAQ

Is Smiles cheaper than The ENTERTAINER? Over a year, Smiles Unlimited costs AED 348 against AED 650, but they cover different merchants. Compare the offers you'd actually use.

Related

• Is The ENTERTAINER worth it?
• ENTERTAINER value calculator

Sources (official, checked 1 November 2026)

• The ENTERTAINER support, 2027 memberships: https://support.theentertainerme.com/en/support/solutions/articles/157000368278
• Smiles FAQs (Smiles Unlimited): https://smiles.ae/en/faqs.html
• Aura FAQs (Aura Pass): https://www.aura-mena.com/en/faqs
• Blue Rewards: https://www.mybluerewards.com/
• About GEMS Rewards: https://www.gemsrewards.com/about